• Profile

Kyle Duford

Director | Internet

• ,

Hi, I'm Kyle Duford. Welcome to my profile!

Kyle Duford's Bio:

Kyle Duford's Experience:

• Ecommerce Manager at Speck Products

  May 2011 - September 2012

  After joining Speck in May of 2011 as Graphic Designer, worked within the web department to launch a new infrastructure and project manage a new web site design. Had record months online every month since. Cleaned up Magento commerce platform utilizing best practices and more streamlined design, including better path-to-purchase. Manage both the eCommerce and corporate web sides of our digital presence. Increased YoY holiday sales online 300% during holiday 2011 and started Q1 2012 averaging 250% growth YoY. Oversaw a successful mobile site launch for speckproducts.com in July 2012 that has seen tremendous lift in conversion from those visiting from iOS and Android devices. + + + SpeckProducts.com was honored as a 2012 Webby Award Honoree in the Best Practices category. + + +

• Creative Director/eCommerce Manager at there there

  October 2010 - May 2011

  Creative Director (contract) for there there, a new venture from Oakland-based Oaklandish, a locally grown lifestyle brand that celebrates Bay Area history and was established in 2000. Launched the website in over 25 different city permutations through GeoIP location services deploying a different shopping experience depending on the location in which you were surfing from. Responsible for retargeting advertisements, paid search, increasing organic search ranking through installing best SEO practices. Wrote all the copy for over 120 products and shot all the online photos.

• Art Director/eCommerce Manager at Hlaska Inc.

  2010 - October 2010

  eCommerce Manager for this menswear company owned by YouTube founder Chad Hurley. In charge of all design, including retail, print, marketing and online. Relaunched the web shop by redesigning and upgrading to Magento Enterprise. Developed successful B2C practices, including loyalty programs and refer-a-friend campaigns.

• Creative Director at Examiner.com

  2008 - 2009

  Created the look and feel of this Top 100 web site, including corporate ID, site look and feel, recruitment, and advertising collateral. Managed marketing and advertising firms, created corporate voice and style, managed up to 10 people, and managed all social media presence. Also managed all corporate strategic partnerships.

• Creative Director, Designer, Editor/Writer at Big and Sharp

  December 2005 - 2008

  Creative Director / Writer for this boutique ad/design agency. Performed a variety of design/brand services for clients including Xterra Wetsuits, Carmichael Training Systems, Rudy Project Sunglasses, Retül, Ski Racing Magazine, Howcast.com, and more.

• Editor in Chief at Inside Communications

  2004 - December 2005

  Oversaw all aspects of design, editorial and publishing of Inside Triathlon. Increased circulation by 33% in 15 months and created the first yearly profit in 6 years after merging americanTRI with this publication.

• Editor in Chief // Publisher at americanTRI Magazine

  October 2000 - September 2004

  Founded this national triathlon publication with the second-most overall circulation among triathlon publications and a staff of 10. Negotiated all phases of printing, oversaw all design, editorial and publishing efforts.

• Ecommerce Director at Chrome Industries

  September 2012

  As eCommerce Director, oversee all the web properties at Chrome, including the flagship HUB ChromeIndustries.com and micro sites such as StreetsofChrome.com and WearAllDayEveryDay.com as well as the late summer 2013 launch of Chrome Europe online. Charged with growing this 18-year old urban bike brand's direct-to-consumer sales through redesigning and developing a new ecommerce site, upgrading the platform (and it's backend servers), revitalizing SEO and SEM campaigns, increasing efficiencies in our customer service and warranty departments and extending our consumer relationship through email marketing, retargeting, abandoned cart emails and post-purchase sharing, among other initiatives. Successfully relaunched the Magento-based ChromeIndustries.com in April 2013 as a fully-responsive, geo-targeted behemoth that is optimized over its previous iterations. Successfully launched Chrome Europe in 13 EU countries in August 2013 with customer service offices in The Netherlands and warehouse services supplied in Rotterdam. Oversee all EU transactions, office management and 3PL management as well as the EU SEO and SEM campaigns and ultimately the European Direct-to-Consumer P&L.

Kyle Duford's Education:

• College of Visual Arts

  1999 – 2001
  Art Direction

• University of Colorado at Boulder

  1996 – 1999
  Bachelor of Life
  Concentration: Graphic Design and Creative Writing

• Kutztown University of Pennsylvania

  1992 – 1996
  Bachelor of Early Adulthood
  Concentration: Telecommunications

• Parkland